Your comment makes it less likely that others will broadcast their charitable giving, result in less people being prompted to give, and overall reduce the amount of giving in the world; all for no gain for yourself or anyone else. You want "a bit sad"? Dwell on that for a while.
My point is that by not acknowledging the selfish part of "wanting the credit", the author comes off as not self aware [or disingenuous, but let's give them the benefit of the doubt]. That's what I meant by cheapening it for them.
Re: "cheapening", who exactly is ranking the charitable act and why does their perspective matter? I was raised with that ideology but eventually abandoned it.
Nowadays, I care a lot more that something helpful is done that the signaling attempt to admit our desire for recognition or hide our involvement in the good deed because that mindset prevents a lot of helpful giving in my experience.
I don't follow. Does broadcasting this on the internet reduce the number of lives saved? The point of altruism to save lives, so as long as those are maximized, I don't see any "cheapening" happening.
The number of lives saved remains the same whether you broadcast it or not.
So, what's the point in broadcasting?
"But when you give to the needy, do not let your left hand know what your right hand is doing"
A lot of charity is not for the sake of helping someone, but for the sake of making oneself to look noble, get publicity, or earn money (like those "buy X, then we will donate Y" promos).
Personally I don't have such bad feelings about that, as it is a win-win situation very often - those who need get something eventually. I can tolerate a little bit of hypocrisy in that case.
From a purely utilitarian perspective, it make no difference. If it encourages others to follow suit, its a net bonus if anything.
The reason I started giving to AMF was because a friend of mine posted about their giving to AMF. I would have been less likely to do so if I hadn't seen that post, so broadcasting probably led to more lives saved. Another friend of mine said he was also motivated to give by seeing the very same post.
Anyway, I didn't claim that broadcasting is positive, or has a point. I simply responded to the claim that broadcasting "cheapens" altruism.