The problem that I see is that filter bubbles keep people happy, so the effort to fix it has to be an effort that's going to make people unhappy—and what business or democratic government is going to do that? To me, it's like being a teacher (my profession); there are ample studies that show that teaching effectiveness is in many ways inversely correlated with student satisfaction (because true learning is often uncomfortable), and yet the incentives for teachers are all in the direction of encouraging student satisfaction even when everyone knows it can be at the expense of learning.