What3words: The app that can save your life
bbc.com
bbc.com
The BBC article doesn't explain why this is better than lat/lon other than a quote saying "I tried to get people to use longitude and latitude but that never caught on," by the company's founder.
All that said, yes this needs to be an open standard if it wants adoption. I really like the idea, so hope it goes in that direction.
This PR puff piece didn't even address the issue even though the BBC wrote about it a few months ago: https://www.bbc.co.uk/news/technology-49754820
EDIT: I didn't realize this article is from 2019—a month before the mildly critical article.
more required reading: https://news.ycombinator.com/item?id=20183533
From wikipedia. Unfortunately this isn't something you can really ever use in your own code.