It even happened at Microsoft until the Surface program was finally given a proper go ahead by Nadella. A lot of former MBP users seem to love the Surfacebook, so they succeeded in making a functional yet veblen good in the same vein that a MBP is.
https://www.macrumors.com/2020/06/29/apple-rosetta-2-a12z-be...
Apparently, a Surface with a Ryzen 4800U exists and is coming out really soon.
The comparison isn't realistic because Apple's acquisition of PA Semi was a brilliant move, and no one makes an ARM that is anywhere near that level of performance, not even Qualcomm. I agree with Apple's decision to put their ARM on the desktop as their answer to the Intel dilemma.
In this case, an ARM vs ARM comparison is not an apples to apples comparison, Apple does not license their design to anyone else, ergo, the only way to make a fair comparison is to use the best commonly available part, which currently, is Zen 2 parts.
I expect a Zen 2 to crush a 2 year old Apple ARM, but I also expect a future Apple desktop and laptop design to keep up with Zen 3. I actually hope Apple can win the fight, but I also wish Apple would license their CPU to other manufacturers to promote the general adoption of more architectures in this space.
As far as Surface sells.
https://appleinsider.com/articles/19/10/24/editorial-why-mic...