Given the advances in EEG and other brain scan techs, I believe direct neural interfaces aren't that far away anymore. One step at a time, we'll first have to get used to motion-based interfaces. Neural interfaces will probably be like moving a limb but not actually moving. With such interfaces, there is no reason anymore to restrict to planar screens. Everything can be 3D.
For buying stuff you're right -- just clicking and using an efficient search system is much more efficient. But the market for experiences is another thing.
Many people will disagree with you that we already have a "perfectly good reality". They might desire things they cannot have in life, for example, or want to do things that physics makes impossible in real life (teleportation?). Just imagine the possibilities. As soon as the tech is there, there will be a huge market for it.
And don't forget collaboration over a distance. "telepresence". It's not just for games and fun.