Apple may be certainly far from perfect when it comes to favoring their own software, but to say the company as a whole is aggressively "anti-user" is just hogwash.
Updates they have made to Safari, the App Store, and iOS generally have made millions of people more conscious of how applications they use every day consume and interact with their personal information. They've inspired other companies like Google to follow suit, and are having a huge impact on the targeted advertising industry.
Give credit where it is due.