> You only ever have one user in your web applications at a time?
No, but database-level transactions don't help you deal with concurrent users. You don't keep a transaction open between showing the user an edit page and applying their changes (at least I hope you don't), your transactions can last at most through the web request-response cycle. So if you want actual transactional behaviour (e.g. a wiki with "another user is editing this page") you have to reimplement it yourself "in userspace".
> Citation needed.
SQL datastores are very open about the tradeoffs that they make for the sake of ACID isolation - the fact that the transaction isolation level is tuneable shows that, as does the fact that all serious SQL databases use MVCC.
Also MySQL had benchmarks showing that 75% of the time for a query by primary key was spent on parsing the SQL.
> The so called "NoSQL" systems manage to scale better because they have very constrained query models. So they are only "easier", perhaps, in the sense of supporting less functionality, but in most cases that leads to a big increase in complexity in the rest of the application code.
Not my experience, because the overwhelming majority of the time the code doesn't make any use of the complicated SQL functionality. I've literally never seen a cross join in use. I can count the number of times I've seen nontrivial aggregations in live code on one hand. The few times I've written recursive queries I found poor driver support, incompatibilities between different databases. So you pay the cost of flattening your data into the SQL table model, but most of the time you get no benefit from it.
There are pretty much three different kinds of queries: indexed lookups into raw data, indexed lookups into derived data (secondary indexes being a special case of this) and aggregations over a full table (table scans being a special case of this). A query model that represents those cases separately is easier to understand and work with, especially when it comes to understanding the performance. If your datastore supports server-side map-reduce style aggregations then you can literally execute arbitrary code in a "query", but you'll have a clear understanding that you're doing something different (with performance implications) from looking up a value by its indexed key.