I was under the impression that product-market fit means how well your business idea meets the market demand. Well, how can then a consultant change that? Am I missing something?
There are 3 steps going from 0 to 1: 1. problem/solution fit 2. product/market fit 3. business model fit
#1 determines whether or not you can make just a few people very successful in achieving some outcome they want where they are willing to pay you
#2 determines whether or not there's a market that highly demands your solution and you can convince them to pay you for it at scale
#3 determines whether the net profit and net profit growth YoY justifies working on the company
I think this tweet is saying the company already had product/market fit so scaling it was no problem.
Brian Balfour is someone who actually has some success. Here's his series for putting p/m fit in a different framework: https://brianbalfour.com/essays/product-market-fit-isnt-enou...