Punished by Rewards is in my reading heap but rather far down. Maybe I should prioritise it slightly higher.

> Human beings are not designed to be trained like rats and birds, regardless of what many believe.

I'd just want to add that according to Drive, training humans like rats and birds work great... If blind obedience, conformity, and minimal quality is something you're looking for -- which many factory line type managers wanted, for a very long time (and in many cases probably still do, sadly.)

Damnit, if Punished by Rewards contradicts this, I have to read it now, don't I?