From 15 to 55,000: A 24 hour experiment on the App Store
glasshouseapps.com
glasshouseapps.com
Take away: Apps need some publicity to break into the market and making them free gives you some leverage. Which is not too surprising.
Letdown: According to the blog comments, the authors won't be sharing the results of the app sales when the price is raised to 0.99 after the 24 hour period =(. Something which most of us will be keen to find out.
Is there some gift-giving holiday in France coming up? Was this traceable to some specific site/list/opinion-leader endorsing the app?
Does the app have a french interface option?
Not that I know of. There are many holidays in May, but none specifically related to gifting.
> Is there some gift-giving holiday in France coming up? Was this traceable to some specific site/list/opinion-leader endorsing the app?
I don't know, but I can tell you the current version (1.2.1) has basically all the reviews on the french appstore (30 notes out of 31, 27 reviews out of 29) and they are very positive overall (16 ★★★★★, 9 ★★★★, 4 ★★★, 1 ★)
> Does the app have a french interface option?
Nope, that's the number one complaint about it.
I just looked at the user's review on the appstore, and the rating is very high. There's even 5 stars with comments like: When will the french version be available? (It was written in french. I did the translation)
There's no french interface and It doesn't seem to really bother users, it could be a plus though.
EDIT: They are Australian according to this article: http://www.macworld.com.au/app-guide/gift-plan-20366/ So I have no idea why it hit so big in France.