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That website is "a microcosm of what's broken" with websites.

Here is that content without that: https://beta.trimread.com/articles/32605

Lol yes! The fixed floating header, the pop-up modal after a few seconds, the long load time for text/image content...

I know. The bot sucks!!! Sorry... it's my fault. My boss, Dan the author, just yelled at me and I turned it off :-)

It's their little messaging thingy in the bottom right. You have to click the x to close the notification.

It's seriously obnoxious!

Also, as a side note, the whole article is written by a JIRA competitor. Totally not biased at all!

This website is packed with reader hostility. A chat bot to recommend articles to me? Really?

They're using Drift, the little chat widget in the bottom.

I've had to build out tracking on marketing sites and we had to add a redundant, canonical page title to every page since 3rd party tools like drift change the <title> tag in the HTML to say New Message!!!!!

They do it so if you migrate to a new tab it tries to annoy you into going back.