Weaponizing the firehose of vitriol of gamers is a wild approach to take. Let's see if it pays off for them.
It's going to be interesting. Epic might be able to reposition the image of Apple phones. Black and white design, dull colors, fragile... Old people phones.
It's a tried and true approach at this point in history. Remember Steve Bannon? [1] Weaponizing (angry, disenfranchised) gamers is the hot trend of the last decade.