Epic Goes to War with Apple over the App Store

There have been numerous links submitted on this topic, I haven’t seen this one so apologies if it is a duplicate.

What fascinates me is the ballsiness of this offensive and now thoroughly Epic has prepared for this day. Gruber does a decent job of summarizing Epic’s offensives.

Once a few years ago I signed up for Fortnite and played a few games before deciding it wasn’t for me. Today is the first time Epic has ever emailed me, and what was amazing was how innocuous it was, “we’re offering a discount” complete with a link to a blog post that they’ve since updated covering Apple’s measures and Epic’s countermeasures.

“We’re trying to do something good for you, our customers! But the evil Apple Empire won’t let us! Help us help you free Fortnite” in essence, with a #FreeFortnite hashtag to round things out. I don’t have a horse in this race, but I am fascinated to see how this one turns out.