Some publishers are giving the dollars back to the users. Like Fortnite.
Also, because of Apple's rules, you cannot just sign-up from Netflix app in iOS. You have to sign up in their Browser and then sign in. And Netflix is not allowed to even specify that in the app. Absolutely confusing, for normal users. Very horrible experience.
That is what I say when they are holding you as pawns. They are okay for you and I to go through that confusing experience, instead of allowing Netflix to tell them that they have to sign up in the browser.
> I suppose if you care about the users, you should argue for freedom of running the software you like on the device you buy
Android does allow it. They allow you to install any software. Even software that allows you to bypass Youtube Ads. In fact that is one reason why many stick to android