Misinformation is already a huge issue; deepfakes can only exacerbate and compound the issue in ways we can't even imagine at this time.

Imagine deepfake used to create false alibis, 911 calls, etc... That's probably not even the tip of the iceberg in coming years.

The fact we went in KNOWING it's a deepfake gave us an unmeasurable advantage/bias. For uninformed individuals that "stumble" upon this on the web, one can only imagine how it'll playout. This thought actually terrifies me... imagine a hypothetical (and conservative) 10% overall improvement AND production price reduction to this video every 6-12 months.

@SamuelAdams: Wish this site had a messaging system. Would be interesting to have a 1 on 1 discussion on this topic with you.