If it does become the cash cow, is 30% the norm? Or would it settle on something closer to 10% or 5%
There are technologies like UPI of India which have a 0% charge but I don't understand who pays for maintaining the common infra and how do UPI apps like Whatsapp Payments/Google Pay earn money.
They just launched the instagram shop a couple months ago. I could see that taking a 30% cut: https://business.instagram.com/blog/introducing-shops-on-ins...