A Simple JPG Buys The Beer
whattofix.com
whattofix.com
Oh, and I'm always up for helping drink beer if you find yourself in a windfall of beer money!
People are drawn to things they shouldn't do, especially when there's no immediately-visible reason they shouldn't. As the saying goes, the fastest way to get your kids to do something is to forbid them from doing it.
The interesting thing here is that the accouterments of the ad can play a bigger role than the ad itself. So perhaps making it "Don't click this!" will help you more than trying to A/B test out some MVP statement
To me that makes it a possible game-changer, depending on the nature of your startup. (You'd have to follow through each test to see if the leads from the "BS" version qualified and converted at the same rate as the others, and that's outside the scope of the piece)
Edit: Sorry if this comes off as overly didactic: I incorrectly assumed you were new. However, my main point still stands.