I really meant it looks like a prank. So I don't see what the point of taking out the etiquette guidelines does in this case. The whole premise of managing twitter, facebook, tumbler, etc. all in one place sounds like a joke to me. What's next? Browse in IE, Firefox and Chrome all at the same time from one convenient location. Every single social app currently has the option of blasting every single thing you post on them to all the other ones and that kind of setup doesn't sound like a feature it sounds more like a bug.