Conspiracy theory time: that's what this is really about. Murdoch (Fox etc) know that they are next after Facebook gets done banning qanon nonsense. If Google audited the accuracy of Murdoch owned sources, it would have good reason to start delisting them. Murdoch knows he can't afford that. So this isn't about getting 1p per 1000 views or something. It's about being assured a high search result placement for his disinformation.