Really? Sorry, that is not what I think of at all regarding this situation.
>"I hear ya, but something smells real bad about how Epic decided to wage this war"
I read it as
"I agree that the situation is unfair but I disagree with how they decided to uncover it because it was deliberate".
There are a number of facets in common here:
1. What is legal is not necessarily what is right.
2. You can intentionally break a rule/law and then use the press to highlight your case.
Maybe you would disagree with Rosa Parks and the civil rights movement's methods as well, and that's fine, certainly many people did disagree at the time (more then than now though).
I'm just pointing out that there are parallels in history for this kind of intentional rule-breaking and subsequent PR campaign.