Ask HN: How to create uniqueness as a B2B AI startup

Since a lot of ai/ml research tends to be open-source, how do you create uniqueness (defensive moats, higher value prop., etc.) as an b2b2c focused ai company ? Most competitors would have access to the same models and academic literature as we would, so besides trying to compete on “who can collect the most data?” are there any other ways you can defend your business?