The reason you'll get yourself in trouble and these people won't is because you are operating in different moral systems. Where they operate, the moral thing to do is whatever it takes to succeed, it's entirely moral to "fake it until you make it" to buy media articles promoting your product, to sell media space your readers believe is actually curated, to the highest bidder.
You operate in the "ivory tower" they hate, because it's slow and puts up boundaries that limit people from succeeding at all cost, that makes you think about the consequences of your actions. They call it slow and inefficient, I call efficient in the long run.