People who can bridge technical, business, marketing, and sales are extremely highly valued.
I've learned to adapt, and I have a choice of jobs spanning about a 10x salary range as a result.
The choice I made: I chose the job which was the most fun and fulfilling, while still paying enough to where I don't need to stress about money (so long as I live a modest life). At the time, I had an offer at 2x that salary, and was being recruited into jobs at 2x that in turn. I also had more academic job offers where I could financially scrape by, but /with/ financial stress, which didn't seem worthwhile.
Also: If financial institutions were so conservative, we wouldn't have regular meltdowns like the subprime mortgage crisis.