Note that the author specifically means personal (not shared) workflows:
> The Eureka moment that some of us feel when we finally find a notes app or todo system that fits our brains – that epiphany happens when the tools we use mirror the way our minds work, and how we want to move information through our lives. Good tools fit perfectly around our workflows, bad tools don’t.
> When we resort to having other people build tools for us, the tools they build might never quite perfectly fit our workflows, because they’re not built for our individual minds.
He goes on to advocate building yourself exactly what you need.