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Could you clarify your definition of "legitimate", especially given that you used "commoditized" as an antonym to it?

Purchasing gasoline from a gas station is a highly commoditized transaction; what makes it more or less "legitimate"?

If the gas station claimed their pump attendants were self employed then it would be equally dubious. They have no really ability to differentiate themselves in the market place, availability trumps all else and the station sets the pricing.

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