I don't see anything about this site that makes me want to type in my personal info, and the "schtick" is a turn-off. Are you, or have you previously been, a middle aged man going through a mid-life crisis? If not, then your caricature of their desires seems overdone. Plus, the divorce stuff is a major turn off to those who are still married.
Why does the M3 page mention an Eclipse, NASCAR, and a 6.4L V6?
You have some rendering issues in Chrome on Mac. Haven't tried any other browsers.
Most importantly, as a dealer considering this website as a source of leads, I wouldn't think the leads are serious inquiries with purchase intent. That's going to make it a tough sell.