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What makes Hipmunk great is their UI.

Google is not known for revolutionary UI.

I have a warm fuzzy memory about the first time I saw Google Maps and Suggest, and had that feeling that, "surely this is the future."

Maps was an acquisition. Most every innovative product Google has in the marketplace was an acquisition.

Not disagreeing, but I thought the Maps web UI came about post acquisition, and that the technology had previously been developed for desktop apps?