He got popular with press because he can give a great quote, hold an interesting conversation / PoV / interview and was accessible and very visible with the first generation of VR hype. VPL Research ended in bankruptcy circa 1991/92 with its patents eventually going to Sun Microsystems. After VPL - he worked on Tele-immersion at Internet 2 - doing remote telepresence over high bandwidth networks and also did some telepresence stuff with SGI. Since then he is probably better known by his books, industry commentary, press quotes (or music depending on your interests). However a bunch of the tools we use today (Occulus/Vive, visual programming in the likes of Unreal, telepresence robots etc) can be considered descendants of some of the stuff he helped pioneer or at least the ideas he helped plant for later generations of developers to run with.
Please see Don Hopkins note below for more history and correct product names :-)