I like how they banned "empower" with no added explanation while the Rust team was bending backwards to argue that there is nothing wrong with the word when, in 2018, they controversially changed their motto to "A language empowering everyone to build reliable and efficient software." (https://rust-lang.org/)

Obviously gov.uk material is of a different nature than that of a corporate motto, but it speaks to the exasperate community complaints at that time.