For what it’s worth, in the US, chip is pretty much everywhere. Main difference is that it’s chip and signature vs chip and pin. I wish we’d switch to pins as well, but it’s not like it’s the dark ages or anything.
At least that's my understanding of it, might not be that clearcut.
Issuers will start to decline card transactions for any merchants that submit payments that haven't gone through 3DS.
https://breakdev.org/evilginx-2-next-generation-of-phishing-...
Instead banks should use WebAuthn. WebAuthn's credentials are directly bound to the DNS name. So anything that involves fooling the human like a phishing site can't work. The only site your authenticator can give the real-bank.example credentials to is... real-bank.example.
Not to mention that in order to have a decent WebAuthn experience, you need a Yubikey with NFC, which go for 30-60$ if I remember correctly. Cost of authenticators is why everyone switched away from RSA SecurID.
I don't see what a Yubikey with NFC is getting you here. For a laptop/desktop user any of the Security Key products in an appropriate USB form factor (USB C for some newer laptops otherwise USB A) would be suitable.
The high end phones are or in the case of the iPhone very shortly will be WebAuthn platform authenticators, there's nothing extra to buy. Apple released a video of the pleasant UX journey they want to promote, obviously being Apple it doesn't actually say this would work on non-Apple devices but I use it already so I know it does.
Use using credit card numbers is IMHO a very conventient way of paying with the liability for fraud being setup exactly in the right customer-friendly way.
1. I have a dongle that creates a number code when prompted. 2. My phone is set up for 2fa, again through the bank. The screen shows the same keyword as the website and I enter a pin into my phone to authorize the transaction. I can't remember if I need to use the fingerprint option on the phone or if that's just for the bank's app.
And anecdotally, I cannot speak for the entire world, but European banks have no problem disputing fraudulent charges that happen overseas.