A retimer is a much simpler device (thus cheaper) and can be tested using linear methods. To test a line with a redriver you really need a full on BERT system + a VNA whereas you can get by with just the VNA for the retimer. To accurately characterize PCIe Gen 4 and 5 you need to go to almost 50 GHz of bandwidth on your test equipment so you are talking big money on hardware for test, design, and validation.
Meanwhile, a redriver doubles your power budget on the driver since it literally is a second set of drivers in the middle of your PCIe line.
This is an ad from a company that sells redrivers. It's an informative ad, but still an add so it should be viewed with a critical eye.