Ha - that was exactly what I was trying to mimic - Maxim. The ideal customer profile says that is the magazine the user reads - so I was so happy when you said this. My other websites with more like consumer reports. You think this would be easier for me after doing 30 iphone apps and several commercial websites, but I always had other people to bounce ideas off so... I never realized how much easier that was.

You are nth person to say that the site is too busy - I will doing another one - thank you since I am never sure if it is too little or too much. Of course judging other people's work I am always sure. :-)

The ideal customer profile is for a man in midlife crisis purchasing sports cars in the $30-$59k range. There are fewer buyers in a more affluent market and they require more finessing (at I thin they do). I am trying to go for the easiest market to access and convert.

I will adding 100+ sport cars by the end of next week. I will be only focusing on the personality of the car owner as it related to a specific model.

Thank you for your suggestions and encouragement. Selling enterprise sw is cakewalk compared with this. I do not mind criticism; it is all those endless long arguments that I have with myself on which way to go. I am going just have to choose a way - right or wrong and then fix as I go along.