With a supposedly 10x improvement in an important metric (fuel consumption, together with reasonable speed and carrying enough fuel for range), there must surely be a big idea driving the change. Something that stands out.

I can't quite follow what specifically makes this aircraft special. I mean, it's an odd shape, and it has a piston engine. But what's driving the huge improvements? Improvements in CFD software driving aerodynamic design? Automotive technology bringing engine efficiencies? Some trade-off of stability that has previously been avoided but new avionics have overcome? The comparisons are all against business jets - is it in some way a well-designed propeller aircraft sitting in the space where the utility of jets versus propeller craft starts to cross over and small jets become inefficient?

I suppose it's not impossible that it sits in an unexplored area of the design space - a clever designer starting from a clean sheet of paper and ending up with something that works really well. But it would be extremely unusual after a century-plus of innovation. I don't like that breathless articles are written about this plane without any attempt to describe what the special sauce may be.