Well Evernote has a free tier and past that it’s really <$50 per year - plus there is currently an additional 40% off, so I think your competitor pricing research might be a little off.
I mean if you are really comparing against Evernote it’s really free for a similar service, and offer multi-device sync between mobile and their desktop app as a service, so I would say the Evernote free tier is the most comparable even though I like the look of your product.
This is a $19.99 app or $2.99 per month subscription to compete with things like notability.