Hope we'll become an established/trusted brand over time!

I actually see the price as being the other way around from what you're describing: perhaps compare to the Tesla Roadster.

Start with a premium product to fund your fledgling business, people who really believe in the mission (and have the cash for it) can support it. Then over time, you get economies of scale and can lower the price to reach a wider audience.

We're incredibly thankful to our early customers for helping us fund this business without needing to rely on big VC funding. They're backing us because they believe in better software.