Yeah but ... consistently? Quarter after quarter? In advance of an IPO? No obvious uptrend in profit despite rising revenue? Obviously they won't get rich following my advice but I don't want to be on the hook providing the fuel for that fire.

I'm looking forward to seeing who will buy this thing; risky is an understatement looking at the P&L graph in the article. Lucky this youthful startup has only been around for 17 years. Maybe once it can legally start drinking it will find its way.