Now that everyone has smart phones and phone lifetimes seem to be growing not shrinking (good job Apple) the only way for them to grow their revenue is raising the price of phones (which they've slowed down on) or "services" which are essentially milking everyone using their platform.
They’re not raising any prices on services that I’m aware of. Haven’t these policies and fees been in place for a long time?
It's been like this since the beginning. Only now has Epic Games (along with slight pressure from the antitrust hearings) created the perfect PR storm to get the spotlight on Apple's practices.