Still, 30% is a huge improvement on what it was before the App Store. Publishers would take 60-80% in the old days.
But before the iOS app store, there was none.
[0] Today roughly one-in-five American adults are “smartphone-only” internet users https://www.pewresearch.org/internet/fact-sheet/mobile/
Nearly three quarters of the world will use just their smartphones to access the internet by 2025 https://www.cnbc.com/2019/01/24/smartphones-72percent-of-peo...
If you mean for desktop, nothing has changed.