Most people don't know how to choose a proper hard drive compatible with their M.2 adapter or cable for their USB device. Many people also buy counterfeit USB sticks and SSDs that don't have near the capacity they advertise. You and other tech-literate people aren't the only consumers manufacturers are selling to. Nor are people always sufficiently educated, or living among stores with sufficient reputation to source from a reputable aftermarket vendor for their replacements.