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I absolutely blame Google + a number of other companies, for the bloated state of the web today. They encouraged and invented most of the bloat.

I can understand that argument in regards to standards (I disagree, but it is a coherent argument at least).

But that argument doesn't hold up with Javascript based ad serving, which was around prior to Google.

Google has owned Double Click for twelve years. In all that time, they couldn't fix ad hosting?