Good call out, and something I’m not seeing a lot of discussion on here. I am an iOS developer but I want Apple to care about me as an iOS user first and foremost.
A lot of the discussion around this sounds almost exactly like “we need pro-business anti-regulation, it’ll trickle down!”, ie “high taxes on business hurts consumers”. Just like in real life, these arguments would be easier to swallow if they weren’t coming from the businesses themselves who just want a larger slice of the pie.