> unclear how long that can last before more consumers catch on
I'd rather have it that way round than get to the checkout and find 'O yea and there's £5.99 delivery charge as well'.
I'd rather have it that way round than get to the checkout and find 'O yea and there's £5.99 delivery charge as well'.
that’s my point - it’s a psychological game that retailers exploit. it’s the same thing as listing something as $150 and having it on “sale” for $100 because it psychologically feels like you’re getting a great deal even if the retail price was always just $100.