Let's talk about winning.
- Network Operator Course. From the decision to deliver, it took five weeks to deliver a course. We got 2.6K sign-ups and a 40% completion rate.
- Third-Party App Program. I conceptualized and delivered a third-party app program which is now the largest channel in terms of clicks for that project (around 3K to 4K a month). In contrast, the impact of the annual virtual summit got about 10K. So it's x4 for $0 budget.
- Viral Campaign. I ran an infographic contest that generated some great visuals and grew an email list by 20% (from 10K to 12K).
- Guides. I wrote 'How to Twitter' (https://medium.com/coinmonks/how-to-twitter-f0f6f339c40e) and a couple of pocket guides for Komodo (published on Coin Monks), and Verus Coin.
What have I learned? My meta approach explores value chains and brokers relationships. Top-down models and hierarchy can be virtuous. However, they also limit decision making and the number of actions that can be taken. If you apply the same top-down models in your organization across a community, it will inherit these limitations. You will limit content and engagement.
What does a good community look like? A good community is one in which its members are citizens, and the culture rewards taking ownership.
Location: UK.
Remote: Yes.
Willing to relocate: anything is possible if the money is right.
Skills: community building growth hacking influencer marketing project management social media management (especially twitter and linkedin)
Résumé/CV: https://www.visualcv.com/memetics/
Email: beno@hey.com Twitter: https://twitter.com/benohanlon
LinkedIn: https://www.linkedin.com/in/memetics/
Want to talk? You can book a 25min call here: https://calendly.com/benohanlon.
Thank you for reading. If you hear of someone looking to fill a senior community or growth hacker role, could you think of me? As a thank-you in advance, DM me on Twitter and say 'meme me,' and I'll share something extraordinary with you.