Unfortunate name – it reminds me of the pyramid scheme, under which the vast majority of people lose more than they gain. Perhaps a clearer name would be the Single-Benchmark Method, though that doesn’t sound as interesting.
The challenge often is getting over the personal hangups which prevent one from facing honest feedback. There is a general narrative where a person's will to achieve a particular goal finally overcomes the fears related to identity and the outcome, and progress accelerates.