The Improbable Rise of Minecraft
businessweek.com
businessweek.com
See, e.g.: [1]http://news.ycombinator.com/item?id=1740289 [2]http://news.ycombinator.com/item?id=2107773 [3]http://news.ycombinator.com/item?id=1718023
Of course, this doesn't at all reduce the value of Minecraft's success -- it's just that Minecraft is not some singular magical exception in a world of failures. This has happened before, and it'll happen again, and it'll happen bigger.
There's nothing _improbable_ about the rise of minecraft. It hit the right notes, took the right steps. What it was, was _unexpected,_ particularly to an audience/demographic (excuse the coming absurdly broad brush I swear it's just for hyperbolic humor) that relies on men in suits making decisions about what sells and what doesn't.
Hopefully I got over my pedantic streak for the day via that one word.