Why would the car maker even care about paying top dollar for the domain at this point?
Remember getfirefox.com?
Can you imagine how many people type nissan.com into their browser? And how niche that press release would be?
I bet it’s not that many.
When’s the last time you entered a URL in the address bar directly for a website you’d never been to?
I don’t even trust myself to not have an accidental typo so if it’s not a bookmark or copy/paste from an external source, it goes through a search engine.
I have done that within the last few years: I was attempting to install Steam on a new machine, and forgot the address is actually "store.steampowered.com".