I've seen "rewrite it in Rust" mentioned plenty, even on HN; in fact, that meme colored much of my initial impression of Rust before I learned anything about it directly. I think the maintainers and the Rust world in general need to address that meme head on if they don't want it to be part of how Rust is known.
Otherwise, as it stands currently, Rust is the language that's trying to replace C and rewrite everything that is C in Rust.