Have you stopped to think that the URL you have chosen is counterproductive to getting people to know about your otherwise really useful site?

How is any TV station looking to fill 45 seconds with an upbeat technology story going to talk about you? How is any newspaper going to mention you?

How is the local college radio going to plug you as a new public service?

Obviously there are some trendy upstart independent papers, and some edgy people will tweet about you, but that will never build to critical mass.

And how do you put that on your resume? How do you use it to get your next client or gig?

Do you think Angry Birds would be the success it is today, if it had been called "Kill the Fucking Pigs"?