Is there a name for this type of thing where you label yourself as something that everybody already understands, but then try to bait and switch the definition on them?

Anarchists: we don’t believe in anarchy! We believe in the human spirit and peace and harmony!

Satanist: we don’t believe in evil, we believe in love and treating each other with respect and kindness!

I see this pop up all the time in politics and it’s always kindof funny to me.

(I won’t go into specifics of places this is happening in politics right now for obvious reasons)