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this might be part of the Return of the Brand.

friend working at Bose tells me: yeah, i know our IP is getting ripped off and we are getting either outright faked or clone-faked; but we are confident that people will continue to buy Bose because they trust the brand. brand loyalty might cut through whatever consumer preferences are shaped by the likes of reviews.

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OT, but The Bose brand does exactly the opposite for me. I bought a pair of 700 headphones, started having problems THEN read the forums. Ooh boy do they need to work harder on the firmware. They can’t mute anything on Windows. This is after the version that temporarily bricked thousands of headphones for several months. Also support was abysmal.

I guess the brand advantage is that at least you know what you’re getting.

That's a side issue where a lot of good hardware companies never made a successful jump to software-integrated products.

Definitely. We don't buy any off-brand cookware any more, for example, and are now extending that out to other categories. I'd sooner trust walmart's discount brands (eg mainstays) than most chinese brands.

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